Job Overview

  • IIT Kanpur / Remote
  • Full Time
  • 5+ Year Experience
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Description

CRUBN is a National Blockchain Project funded company, incubated at IIT Kanpur, envisioned to build e-governance solutions using blockchain technology. At the National Blockchain Project, we researched, innovated, and adopted cutting edge blockchain technology suitable for the Indian governance models, and CRUBN brings that research to market.
We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. Therefore, a commitment to collaborative problem solving, sophisticated design, and quality products are important.

Responsibilities

  • Analyze brand positioning and consumer insights.
  • Shape and communicate company's vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Lead creative development to motivate the target audience to “take action”
  • Monitor market trends, research consumer markets and competitors’ activities
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirements

  • Bachelor's or Master's degree in marketing, finance, business administration, or similar.
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Up-to-date with latest trends and marketing best practices
  • Extensive knowledge of marketing strategies, channels, and branding.

Compensation

  • Highly competitive, as per industry standards.